THAT Concept Store, Mall of Emirates

Where culture meets the business of selling. Concept stores sell a curated selection of products that suggest a certain lifestyle or theme. Typically, these products are from different brands and designers, and appeal to a certain audience.

The second THAT Concept Store has been completed, this time in the Mall of Emirates Dubai, UAE with the help of Brogan Group. This new multistorey store is one of the trendiest places to be with pieces from unique designers, a beauty hub for women and grooming for men. A fitness studio, an art gallery, even bespoke tailoring, and eco-friendly laundry.

Our remit included the design, supply and erection of some intricate scaffold structures to enable the fit out of the new store.

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